– Instagram posts can include up to 30 hashtags, but we recommend up to 5 strong and specific hashtags Hashtags – Twitter and Facebook posts should almost always be accompanied with a visual, either as a link preview or an uploaded visual asset – Twitter posts should be no longer than 280 characters The version of each post should fit the length and tone of the different platforms. Supporters can copy and paste posts, or write their own using the same messaging, link, and hashtags. Include 4-5 sample social media posts for each platform you want to roll out the campaign/cause on (Twitter, Facebook, Instagram, etc.). – Who should people contact for more information or questions about the campaign/cause or toolkit? Sample Posts – What do you want your supporters to do? What are instructions and best practices for supporters to engage with and use the toolkit? – Are there links to news articles or related organizations to contextualize the campaign/cause? – Why is this campaign/cause important to your supporters and your shared goals? Start the toolkit with an overview and how it is designed to be used. You will share your toolkit with your supporters, advocates, colleagues and partner organizations who have agreed to help amplify your campaign/cause.Įlements of a Social Media Toolkit Purpose The toolkit at heart is a messaging exercise: when creating content for your social media toolkit, think about the values and interests of your audiences (who you want to take action), and how to strategically use text, visuals and interact elements to capture their attention. It is similar to a press kit for promoting a news item, but the audience is your supporters and partners, rather than journalists or media contacts. A social media toolkit contains information and resources to push out and amplify a social media campaign/cause.
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